新生海
'Shinsei Sea,' a futuristic Japanese pharmaceutical company set in 2133, that specialises in cutting-edge treatments like psychedelics and simulated reality. 'Shinsei Sea' integrates Japanese and English and loosely translates to 'New Sea', a concept of rebirth, a clean slate.
Logo
I reproduced logos from IBM, Ford, ABC, Minolta, Frontier Airlines, Auping, and Cummings. I drafted multiple variations which helped me establish my style. A combination of these concepts led me to construct the final logo.
Final Logo
This letter mark logo uses both the 'S's from Shinsei Sea. These characters ripple through each other like flowing water. These shapes loop around the circle, symbolic of the Earth. The circle is also a reference to traditional medicines in pill form, the square refers to pieces of blotter paper used for LSD. A fuse of traditional and cutting-edge treatments, a 'New Sea'.
Posters
Cyberpunk and vaporwave art styles heavily inspired my design and reflected in my colour palette such as pastel blue and pink. The theme 'Neo Tokyo', a futuristic Japanese metropolis. Influences from Japanese culture, and Anime such as Akira, and Ghost In The Shell also helped establish the foundation for my visual content.
The majority of the visual content I made was posters, each exploring a different treatment. I took inspiration from Alexander Rodchenko, Wim Crouwel, and Akira. I created geometric elements in Adobe Illustrator which formed the foundation of my imagery.
Business Cards
I used the Shinsei Sea logo as the foundation for these designs, this created a consistent visual style. I also experimented with image tracing to add contrast to the geometrical graphics. These designs consisted of one of two colour palette combinations, white with either pastel blue and pink, or red and black.
Packaging
I designed packaging for several products such as Hikageshibiretake: Magic Mushrooms, Medicated Relief: Cannabis Oil, and Sinai Scorcher: LSD. I designed the packaging in Adobe Illustrator and the digital mock-ups in Adobe Photoshop.
Hikageshibiretake: Magic Mushrooms
Medicated Relief: Cannabis Oil
Sinai Scorcher: LSD
Website
I also created a website design in Adobe Illustrator and a digital mock-up in Adobe Photoshop. This project allowed me to dive into Illustrator and learn the software, as well as expand my skillset in Photoshop.
