This futuristic Japanese pharmaceutical company specialises in cutting-edge treatments like psychoactive substances and simulated reality. 'Shinsei Sea' integrates both Japanese and Romaji and loosely translates to 'Sacred Sea', a concept of rebirth and a new life.
LOGO
I reproduced logos from IBM, Ford, ABC, Minolta, Frontier Airlines, Auping, and Cummings. I drafted multiple variations, which helped me establish my style. A combination of these concepts led me to construct the final logo.
FINAL LOGO
This logo incorporates both the 'S's from Shinsei Sea, which flow like water around the circle, symbolic of the Earth, as well as medicines in pill form, in contrast to the square, a piece of blotter paper used for LSD. A fusion of contemporary and cutting-edge treatments.
POSTERS
BUSINESS CARDS
Anime such as Akira and Ghost In The Shell helped inspire the Japanese Cyberpunk designs. The Vaporwave art style also shaped the pastel colour palette and visual content.
PACKAGING
Medicated Relief: Cannabis Oil
Sinai Scorcher: LSD
I developed packaging designs with digital mockups for psychoactive products.
WEBSITE
I also designed a conceptual homepage for The Shinsei Sea website, displayed with a digital mockup.
