RENDER
My chosen product was Creatine Monohydrate, a dietary supplement that can help increase lean muscle mass and improve energy during intense training. I researched Creatine and explored various designs in the market. Inspired by the Olympians, Hercules, and tales of Greek mythology, I forged my brand identity around this context.
Logo
Monolympus, a unique concept that integrates Mount Olympus, home of the gods, with my product Creatine Monohydrate. Mono refers to singularity, the chosen one to ascend new heights, who dares to stand alone amongst the gods, atop Mount Olympus.
‘M’s. The organic and angular slopes capture the steep peaks of Mount Olympus.
‘O’s. The diamonds pay homage to glyph-like characters, these also symbolise stars.
‘S’. The electric lightning bolt resembles the greatest power of the gods, Zeus.
Design
I created a strict design rule using a 45-degree grid throughout this creative process. This geometric approach allowed my imagery to stand out in a consistent and simplistic elegance.
COLOUR & TYPE
I chose the sanserif typeface Stem and used it consistently throughout the designs, with both medium and bold weights. For titles to replicate the Greek style similar to the logotype, I sculpted individual letters to mimic Greek characters. ‘O’ into the glyph style diamond, ‘A’ to Lambda, and ‘E’ to Sigma.
I selected a restricted monochromatic colour palette consisting of white, silver, and grey. This, paired with the name Monolympus, further embed the meaning throughout the visual identity. These shades are symbolic of purity and steel.
IMAGERY
I designed a Spartan helmet sigil cloaked with the hood of the Nemean Lion pelt, symbolic of the Greek hero Hercules after he slayed the beast as one of his 12 labours. This sigil stands for bravery and resilience.
The Olympics drove the inspiration for imagery such as an olive branch wreath awarded to victors of old Olympic games, a symbol of victory and athletic triumph. The Kylix, a handled shallow cup from ancient Greece, that was used for drinking wine.
I also designed geometric vector graphics for recycling, muscle mass, and explosive energy.
PATTERN
I researched into the Greek key, The Meander, a continuous spiral line pattern. Symbolic of heroism and the resilience of Greek adversity. I experimented and redesigned them to fit my angular grid, where I eventually sculpted multiple variations into one. Here I crafted the Monolympus pattern.
BARCODE
My concept for the barcode was a Greek column, this formed the foundation which held up the packaging. I designed to scale and ensured it conformed to the GS1 requirements, inclusive of bars, numbers, and colour space.
I sketched pages of various iterations, then took to Adobe Illustrator where I further refined them into vector graphics. I composited the visual content into a finished layout, complete with my barcode design and packaging elements required for a real-world product. Here I printed to scale and mocked up the Monolympus Creatine product.
