I developed a complete brand identity for a creatine monohydrate product, including packaging design and a creative barcode that adhered to strict global standards. Inspired by Olympians, Hercules, and Greek mythology.
Monolympus blends Creatine Monohydrate with Mount Olympus, home of the gods. Mono reflects singularity, the one to ascend new heights, who dares to stand amongst the gods.
LOGO
The wordmark draws on the steep slopes of Mount Olympus, glyph-inspired characters, and a lightning bolt symbolising the power of Zeus.
The logomark features a Spartan helmet draped in the Nemean Lion pelt from Hercules’ first labour, forming a sigil that embodies a warrior’s strength and resilience.
ICONOGRAPHY
The olive branch wreath, awarded to ancient Olympic victors, symbolises athletic triumph, while the kylix, a shallow handled cup from ancient Greece, references celebration. I also designed geometric vector graphics for recycling, muscle mass, and explosive energy.
BARCODE & PATTERN
My barcode concept was inspired by a Greek column, forming the foundation that “held up” the packaging. I designed it to scale, ensuring full compliance with GS1 requirements, including bars, numbers, and colour space, and it was awarded 3rd place in GS1’s Barcode Design Awards 2024.
The Meander, a continuous spiral motif symbolising heroism and resilience in Greek culture. Using an angular grid system, I developed the unique Monolympus pattern.
COLOUR & TYPE
I designed individual letters to echo Greek characters, transforming ‘O’ into a diamond-shaped glyph, ‘A’ into a Lambda, and ‘E’ into a Sigma.
A restricted monochromatic palette of white, silver, and grey reinforces Monolympus’ visual identity, evoking purity and steel.
